Chapter 1: Childhood

• I love it when you can bring really great design and simple capability to something that doesn’t cost much.

Chapter 3: The Dropout

• He would stare into their eyeballs, ask some question, and would want a response without the other person averting their eyes.

Chapter 6: The Apple II

• Jobs’s father had once taught him that a drive for perfection meant caring about the craftsmanship even of the parts unseen.
• His values were much aligned with mine. He emphasized that you should never start a company with the goal of getting rich. Your goal should be making something you believe in and making a company that will last.

Chapter 8: Xerox and Lisa

• Good artists copy, great artists steal—and we have always been shameless about stealing great ideas.
• Why good execution is as important as good ideas.

Chapter 33: Pixar’s Friends

• Steve had this firm belief that the right kind of building can do great things for a culture.
• Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘Wow,’ and soon you’re cooking up all sorts of ideas.

Chapter 35: Round One

• He was calm and decisive when in command, but he didn’t seek any notice or acclaim for himself.

Chapter 38: The iPad

• For him, that voice had a distinctive set of qualities: simple, declarative, clean.

Chapter 39: New Battles

• Nothing kills humor like a general and boring truth.